Resources Library by ANA

Market research applied to overseas markets (French)

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Claire Donaud, John Kedzierski, Anne Bottier

Company: Unilever

June 15, 1976

Contribution of typological studies to the elaboration of an advertising strategy (French)

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Frédérique Madrières, Daniel Caumont

Company: Nestlé

June 15, 1976

How to reward interviews (French)

The carrying out of this research has a double origin: 1. A general purpose with a deontological characteristic Market surveys are based on information given by the interviewed people who accept to provide it. It appears as rather unfair that these...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: François Frisch, Patrick Le Maire

August 1, 1975

Some remarks about choice analysis (French)

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Jean Luis Brousse

August 1, 1975

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Leo Goldstein, Alain Zwilling

August 1, 1975

Some problems associated with the use of multidimensional scaling (French)

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Bernard Dubois, Yves Evrard

August 1, 1975

Researchers training in the general perspective of marketing consultants (French)

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Guy Serraf

Company: ADETEM

August 1, 1975

Quality in research (French)

The notion of quality takes importance in Research at various steps. To be persuaded of that, one must go back to the beginning of the Research executive's work, the initial contact with the client, until, and including the writing of the final...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Danielle Grena Delasnerie, Gerard Delamour

August 1, 1975

Influence of the utilization of multivariate techniques on the quality of studies (French)

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Joseph Lion

August 1, 1975